AVEX Pickleball

Overview:

AVEX produces high-quality pickleball paddles and accessories (paddle covers, balls, etc.). We will sell high-quality paddles that will not break the bank like other market leaders.

 

Challenge:

The challenge was creating a logo that should be perceived as professional, high-quality, trusted, functional, fun, timeless, and appealing to its target audience.

 

Solution:

To tackle this challenge, we collaborated closely with the client to comprehend their goals, objectives, and creative vision. We established and focused on five key components for this concept: welcoming quality, modernity, dynamism, and fun. The design should clearly represent the brand without being overly promotional.

 

The logo combines the letters “A” and “V” to form a powerful “A” as the logomark. The aim was to create a design with strength and personality while avoiding abstraction.

 

Client: AVEX Pickelball

 

Technologies: Adobe Illustrator, Adobe Photoshop