Brand Campaign "Discover Puerto Rico"

Objective: Develop an advertisement to promote Puerto Rico as a tourist place, highlighting its main areas through an attractive, original, and direct visual.

Category: Marketing Materials

Banners, Posters, Billboards, Bus Shelter, magazines.

The Big Idea:

Discover, know, and enjoy its culture. The challenge here was to promote tourism in Puerto Rico. The idea was to create a collage of attractive and iconic sites in this area to show a visual impact using images and a short description. In this case, as with other projects I worked on, I knew we could go a little more complex and artistic because of the concept we wanted to work with. I worked from beginning to end; I always researched, brainstormed, sketched, and digitalized.

Timing: August 2020

Target: The United States of America (USA), Mexico, and Central America.